Assess for Success: Marketing Analytics and Measurement
Completed by Dayan Garcia González
April 11, 2025
18 hours (approximately)
Dayan Garcia González 's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Google Analytics
- Category: Media Buying
- Category: Campaign Management
- Category: Pivot Tables And Charts
- Category: Media Planning
- Category: A/B Testing
- Category: Performance Measurement
- Category: Spreadsheet Software
- Category: Content Performance Analysis
- Category: Key Performance Indicators (KPIs)
- Category: Return On Investment
- Category: Data-Driven Marketing
