Digital Marketing Capstone
Completed by Devon Bailey
April 14, 2024
17 hours (approximately)
Devon Bailey's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Online Advertising
- Category: Journey Mapping
- Category: Market Research
- Category: Campaign Management
- Category: Data-Driven Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Campaign Planning
- Category: Email Marketing
- Category: Digital Media Strategy
- Category: Performance Analysis
- Category: Search Engine Marketing
- Category: Web Analytics and SEO
