Brand and Product Management
Completed by Martha Afonso
May 26, 2017
10 hours (approximately)
Martha Afonso's account is verified. Coursera certifies their successful completion of Brand and Product Management
What you will learn
Demonstrate understanding of the product and brand strategy concepts to develop the factual support to define a winning product and brand strategy.
Define a brand name and identity, and develop a system to incorporate future products into a portfolio, enhancing its value and supporting growth.
Describe the customer experience journey to identify, define, and implement key brand touchpoints.
Explain and apply the process to embed a brand internally within an organization to engage employees to deliver on the brand promise.
Skills you will gain
- Category: Brand Strategy
- Category: Estimation
- Category: Portfolio Management
- Category: Competitive Analysis
- Category: Journey Mapping
- Category: Product Strategy
- Category: Product Lifecycle Management
- Category: Customer experience improvement
- Category: Product Management
- Category: New Product Development
- Category: Employee Engagement
- Category: Brand Management
