Introduction to Public Relations
Completed by Carol Michelle Castillo
January 30, 2025
26 hours (approximately)
Carol Michelle Castillo's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Media and Communications
- Category: Public Relations
- Category: Performance Metric
- Category: Campaign Planning
- Category: AI literacy
- Category: Generative AI
- Category: Content Creation
- Category: Strategic Communication
- Category: Media Relations
- Category: Marketing and Public Relations
- Category: Program Evaluation
- Category: Communication Planning
