Digital Marketing: Customer Engagement Strategy
Completed by Matthew James Wassmann
July 10, 2015
12 hours (approximately)
Matthew James Wassmann's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Social Media Marketing
- Category: Cross-Channel Marketing
- Category: Data Collection
- Category: Marketing Communications
- Category: Generative AI
- Category: Content Marketing
- Category: Digital Media Strategy
- Category: Driving engagement
- Category: Digital Advertising
- Category: Digital Marketing
- Category: Loyalty Programs
