Assess for Success: Marketing Analytics and Measurement
Completed by franco jesus del gesso
March 23, 2024
18 hours (approximately)
franco jesus del gesso's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Media Buying
- Category: Content Performance Analysis
- Category: Performance Measurement
- Category: Campaign Management
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Google Analytics
- Category: Paid media
- Category: Data Presentation
- Category: Spreadsheet Software
- Category: Marketing Planning
- Category: Media Strategy
