Digital Marketing: Customer Engagement Strategy
Completed by Zainab Abbas
June 17, 2025
12 hours (approximately)
Zainab Abbas's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: MarTech
- Category: Social Media Marketing
- Category: Content Marketing
- Category: Digital Marketing
- Category: Generative AI
- Category: Digital Media Strategy
- Category: Customer Engagement
- Category: Marketing Strategies
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Analytics
- Category: Consumer Behaviour
