From Likes to Leads: Interact with Customers Online
Completed by Edith Santos Garcia
November 10, 2025
20 hours (approximately)
Edith Santos Garcia's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Customer Engagement
- Category: Social Media Marketing
- Category: Drive Engagement
- Category: Social Media Management
- Category: Brand Awareness
- Category: Social Media Content
- Category: Content Performance Analysis
- Category: Driving engagement
- Category: Advertising
- Category: Brand Management
- Category: Advertising Campaigns
- Category: Digital Media Strategy
