Digital Marketing: Customer Engagement Strategy
Completed by Helen Freeman
July 26, 2015
12 hours (approximately)
Helen Freeman's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Data Visualization
- Category: Social Media Marketing
- Category: Digital Media Strategy
- Category: Digital Advertising
- Category: Analytics
- Category: Digital Marketing
- Category: Marketing Communications
- Category: Content Marketing
- Category: Generative AI
- Category: Marketing Strategy and Techniques
- Category: Customer Engagement
- Category: Data Collection
