Marketing in a Digital World
Completed by Vitor Junqueira de Oliveira
March 28, 2016
28 hours (approximately)
Vitor Junqueira de Oliveira's account is verified. Coursera certifies their successful completion of Marketing in a Digital World
What you will learn
Obtain a rich understanding of the foundation of marketing and how this foundation is being shifted due to the rise of the digital revolution.
Apply critical thinking skills regarding the role of digital tools and their impact upon both firms and consumers.
Learn several real-world examples of how digital tools are being applied to enhance and enrich a variety of marketing activities.
Skills you will gain
- Category: Digital Transformation
- Category: Customer Engagement
- Category: Digital Marketing
- Category: Earned Media
- Category: Strategic Marketing
- Category: Marketing Strategies
- Category: Digital Marketing Tools
- Category: Digital Media Strategy
- Category: Marketing
- Category: Shared Media
- Category: Marketing Management
- Category: Market Dynamics
