Developing a Winning Marketing Strategy
Completed by David Ip
February 5, 2018
16 hours (approximately)
David Ip's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Marketing Planning
- Category: Brand Strategy
- Category: Target Market
- Category: Marketing Strategies
- Category: Branding
- Category: Target Audience
- Category: Marketing
- Category: Consumer Behaviour
- Category: Market Analysis
