Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Completed by Xuelin Zhang
July 12, 2016
11 hours (approximately)
Xuelin Zhang's account is verified. Coursera certifies their successful completion of Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
What you will learn
Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works.
Learn the theories on how advertising works and how consumers make decisions.
Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks.
Know the elements, latest trends and tools used for a marketing communications mix.
Skills you will gain
- Category: Branding
- Category: Brand Loyalty
- Category: Marketing Management
- Category: Marketing Planning
- Category: Brand Management
- Category: Marketing Strategy and Techniques
- Category: Marketing Budgets
- Category: Marketing Communications
- Category: Communication Planning
- Category: Marketing Psychology
- Category: Communication
- Category: Integrated Marketing Communications
