From Likes to Leads: Interact with Customers Online
Completed by DANIELA MENDES RIVERO
November 19, 2025
20 hours (approximately)
DANIELA MENDES RIVERO's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Drive Engagement
- Category: Social Media Management
- Category: Content Creation
- Category: Content Performance Analysis
- Category: Driving engagement
- Category: Social Media Content
- Category: Social Media Marketing
- Category: Paid media
- Category: Content Scheduling
- Category: Digital Advertising
- Category: Marketing Analytics
- Category: Brand Awareness
