International Business Entry Strategies
Completed by Laura Victoria Mancinelli Rey
July 21, 2026
7 hours (approximately)
Laura Victoria Mancinelli Rey's account is verified. Coursera certifies their successful completion of International Business Entry Strategies
What you will learn
Analyze the information needed to make going abroad decisions including timing, country selection, and mode of entry.
Critique the advantages and disadvantages of exporting and evaluate exporting compared to other country entry modes.
Critique the advantages/disadvantages of direct country entry and use this information to select the best entry mode for a given situation.
Anticipate the challenges of working and living abroad and apply known methods of mitigating those challenges.
Skills you will gain
- Category: Risk Mitigation
- Category: Mergers & Acquisitions
- Category: Franchising
- Category: Market Analysis
- Category: Business Risk Management
- Category: Decision Making
- Category: Target Market
- Category: Business Strategies
- Category: Risk Management
- Category: Business Strategy

