Measure and Optimize Social Media Marketing Campaigns
Completed by Ezra Zorrilla-Feliciano
August 7, 2026
12 hours (approximately)
Ezra Zorrilla-Feliciano's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Data Analysis
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Digital Marketing
- Category: Return On Investment
- Category: Marketing Communications
- Category: Campaign Management
- Category: Social Media Campaigns
- Category: Marketing Analytics
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: A/B Testing
