Data Analytics Methods for Marketing
Completed by Diego Felipe Casallas
January 15, 2026
12 hours (approximately)
Diego Felipe Casallas's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Regression Analysis
- Category: Marketing
- Category: Marketing Channel
- Category: Data-Driven Marketing
- Category: Customer Insights
- Category: Persona Development
- Category: Marketing Effectiveness
- Category: Target Audience
- Category: Online Advertising
- Category: Marketing Planning
- Category: A/B Testing
- Category: Data Analysis
