Data Analytics Methods for Marketing
Completed by Jerrod Claytor
June 1, 2025
12 hours (approximately)
Jerrod Claytor's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Persona Development
- Category: Marketing
- Category: Marketing Channel
- Category: Data-Driven Marketing
- Category: Model Evaluation
- Category: Regression Analysis
- Category: Target Audience
- Category: Descriptive Analytics
- Category: Data Analysis
- Category: Marketing Analytics
- Category: Advertising Campaigns
- Category: Customer Analysis
