Developing a Winning Marketing Strategy
Completed by JONATHON KENNETH SCHUH
September 1, 2019
16 hours (approximately)
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What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Strategic Marketing
- Category: Marketing Planning
- Category: Brand Strategy
- Category: Consumer Behaviour
- Category: Value Propositions
- Category: Target Audience
- Category: Market Research
- Category: Marketing
- Category: Market Analysis
- Category: Brand Management
- Category: Customer Insights
- Category: Target Market

