Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Completed by Luana Victória Silva
March 10, 2026
11 hours (approximately)
Luana Victória Silva's account is verified. Coursera certifies their successful completion of Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
What you will learn
Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works.
Learn the theories on how advertising works and how consumers make decisions.
Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks.
Know the elements, latest trends and tools used for a marketing communications mix.
Skills you will gain
- Category: Communication
- Category: Marketing Budgets
- Category: Advertising Campaigns
- Category: Brand Management
- Category: Brand Loyalty
- Category: Brand Marketing
- Category: Brand Strategy
- Category: Media Planning
- Category: Advertising
- Category: Marketing and Public Relations
- Category: Marketing Management
- Category: Marketing Strategy and Techniques
