Understanding the Campaign Components
Completed by Adrianna Elena Oyster
December 5, 2023
9 hours (approximately)
Adrianna Elena Oyster's account is verified. Coursera certifies their successful completion of Understanding the Campaign Components
What you will learn
Define a brand's communication problem and utilize strategic communication methods to solve it.
Plan a communication campaign whose success can be measured.
Reflect on brand architecture and how the purpose of the campaign affects communication strategies.
Employ social skills to evaluate key performance indicators at the end of the campaign cycle.
Skills you will gain
- Category: Public Relations
- Category: Shared Media
- Category: Campaign Management
- Category: Marketing Communications
- Category: Research and Design
- Category: Media Strategy
- Category: Communication Strategies
- Category: Integrated Marketing Communications
- Category: Key Performance Indicators (KPIs)
- Category: Market Research
- Category: Owned Media
- Category: Brand Strategy
