Digital Marketing Capstone
Completed by Lee Allison
December 25, 2015
17 hours (approximately)
Lee Allison's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Web Analytics and SEO
- Category: Search Engine Marketing
- Category: Digital Marketing
- Category: Market Research
- Category: Marketing Analytics
- Category: Digital Marketing Campaigns
- Category: Campaign Management
- Category: Campaign Planning
- Category: Data-Driven Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Consumer Behaviour
- Category: Marketing Strategies
