Customer Value in Pricing Strategy
Completed by Harsharan Singh Chawla
December 23, 2018
14 hours (approximately)
Harsharan Singh Chawla's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Global Marketing
- Category: Decision Making
- Category: Consumer Behaviour
- Category: Marketing Psychology
- Category: Case Studies
- Category: Market Research
- Category: Revenue Management
- Category: Customer Analysis
- Category: Analysis
- Category: Behavioral Economics
- Category: Customer Insights
