Customer Value in Pricing Strategy
Completed by Anusha Sabbineni
July 13, 2017
14 hours (approximately)
Anusha Sabbineni's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Analysis
- Category: Behavioral Economics
- Category: Customer Analysis
- Category: Global Marketing
- Category: Case Studies
- Category: Decision Making
- Category: Market Research
- Category: Consumer Behaviour
- Category: Marketing Psychology
- Category: Customer Insights
- Category: Revenue Management
