Foundations of Digital Marketing and E-commerce
Completed by Raissa May Venturanza Salazar
May 28, 2022
12 hours (approximately)
Raissa May Venturanza Salazar's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Branding
- Category: Web Analytics and SEO
- Category: Conversion Funnel Analysis
- Category: Marketing Strategies
- Category: Data Storytelling
- Category: E-Commerce
- Category: Performance marketing
- Category: Email Marketing
- Category: Performance Metric
- Category: Marketing
- Category: Search Engine Marketing
- Category: Digital Media Strategy
