Artificial Intelligence in Marketing
Completed by Marcelo Eduardo Martins
July 19, 2024
10 hours (approximately)
Marcelo Eduardo Martins's account is verified. Coursera certifies their successful completion of Artificial Intelligence in Marketing
What you will learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you will gain
- Category: Marketing Analytics
- Category: Data-Driven Decision-Making
- Category: Digital Transformation
- Category: Business Strategy
- Category: Artificial Intelligence
- Category: Competitive Analysis
- Category: AI Integrations
- Category: Personalized Campaigns
- Category: Machine Learning Algorithms
- Category: Data-Driven Marketing
- Category: Customer Engagement
- Category: Network Model
