From Likes to Leads: Interact with Customers Online
Completed by KOON HEI CHUNG
February 26, 2025
20 hours (approximately)
KOON HEI CHUNG's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Social Media Marketing
- Category: Content Creation
- Category: Content Performance Analysis
- Category: Paid media
- Category: Driving engagement
- Category: Brand Awareness
- Category: Social Media Content
- Category: Drive Engagement
- Category: Social Media Strategy
- Category: Customer Engagement
- Category: Advertising Campaigns
- Category: Digital Media Strategy
