From Likes to Leads: Interact with Customers Online
Completed by Alma Rioja López
May 26, 2026
20 hours (approximately)
Alma Rioja López's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Social Media Marketing
- Category: Content Scheduling
- Category: Paid media
- Category: Content Creation
- Category: Content Performance Analysis
- Category: Driving engagement
- Category: Brand Awareness
- Category: Digital Advertising
- Category: Social Media Content
- Category: Drive Engagement
- Category: Marketing Analytics
- Category: Advertising Campaigns
