Cost and Economics in Pricing Strategy
Completed by Wei-Hsiang Yuan
May 22, 2026
12 hours (approximately)
Wei-Hsiang Yuan's account is verified. Coursera certifies their successful completion of Cost and Economics in Pricing Strategy
What you will learn
How to apply knowledge of basic economics to make better pricing decisions
How to recognize opportunities for price discrimination and recommend strategies to maximize sales and profits
How to calculate three types of price elasticities to determine the impact of price on demand
How to analyze and apply different pricing models, including: cost-plus pricing, marginal cost-plus pricing, peak-load pricing, index-based pricing.
Skills you will gain
- Category: Revenue Management
- Category: Consumer Behaviour
- Category: Marketing Channel
- Category: Economics
- Category: Regression Analysis
- Category: Market Dynamics
- Category: Demand Planning
- Category: Cost Accounting
- Category: Cost Benefit Analysis
- Category: Supply And Demand
