Foundations of Digital Marketing and E-commerce
Completed by TOMÁS IGNACIO ÁLVAREZ DÍAZ
July 29, 2026
12 hours (approximately)
TOMÁS IGNACIO ÁLVAREZ DÍAZ's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Digital Media Strategy
- Category: E-Commerce
- Category: Marketing Planning
- Category: Conversion Funnel Analysis
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: Performance marketing
- Category: Marketing Analytics
- Category: Web Analytics and SEO
- Category: Performance Metric
- Category: Branding
- Category: Brand Awareness
