Generative AI's Applications in Marketing Analytics
Completed by Maria Alejandra Diaz Linde
January 2, 2026
4 hours (approximately)
Maria Alejandra Diaz Linde's account is verified. Coursera certifies their successful completion of Generative AI's Applications in Marketing Analytics
What you will learn
Understand the role of generative AI in marketing analytics and strategy.
Prepare, process, and apply data for marketing-focused AI workflows.
Use AI models to uncover insights, predict trends, and personalize campaigns.
Apply ethical and responsible practices in AI-driven marketing solutions.
Skills you will gain
- Category: Personalized Campaigns
- Category: Data Preprocessing
- Category: Marketing Management
- Category: Exploratory Data Analysis
- Category: Data-Driven Marketing
