Customer Value in Pricing Strategy
Completed by Karol Daniela Cepeda Susatama
March 28, 2026
14 hours (approximately)
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What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Consumer Behaviour
- Category: Decision Making
- Category: Analysis
- Category: Marketing Psychology
- Category: Case Studies
- Category: Market Research
- Category: Behavioral Economics
- Category: Customer Insights
- Category: Customer Analysis
- Category: Revenue Management
- Category: Global Marketing
