Attract and Engage Customers with Digital Marketing
Completed by Susana Teixeira da Mota
November 17, 2025
14 hours (approximately)
Susana Teixeira da Mota's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Online Advertising
- Category: Advertising Campaigns
- Category: Search Engine Optimization
- Category: Customer Analysis
- Category: Content Optimization
- Category: Customer Engagement
- Category: Conversion Funnel Analysis
- Category: Persona Development
- Category: Target Audience
- Category: Google Ads
- Category: Digital Marketing
