Measure and Optimize Social Media Marketing Campaigns
Completed by Elizabeth Bass
March 6, 2026
12 hours (approximately)
Elizabeth Bass's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Marketing Effectiveness
- Category: Social Media Campaigns
- Category: Data-Driven Marketing
- Category: Performance Reporting
- Category: Social Media Analytics
- Category: Social Media Marketing
- Category: Facebook
- Category: Data Analysis
- Category: Return On Investment
- Category: Digital Advertising
- Category: Key Performance Indicators (KPIs)
- Category: Campaign Management
