Customer Value in Pricing Strategy
Completed by Lizelle Bosman
November 25, 2024
14 hours (approximately)
Lizelle Bosman's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Customer Analysis
- Category: Customer Insights
- Category: Case Studies
- Category: Behavioral Economics
- Category: Market Research
- Category: Revenue Management
- Category: Consumer Behaviour
- Category: Decision Making
- Category: Analysis
- Category: Marketing Psychology
- Category: Global Marketing
