Foundations of Digital Marketing and E-commerce
Completed by Iasmin de Souza Muniz
February 9, 2026
12 hours (approximately)
Iasmin de Souza Muniz's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Search Engine Marketing
- Category: Digital Marketing
- Category: Data Storytelling
- Category: E-Commerce
- Category: Marketing Strategies
- Category: Performance marketing
- Category: Email Marketing
- Category: Marketing Analytics
- Category: Data-Driven Decision-Making
- Category: Performance Measurement
- Category: Branding
- Category: Conversion Funnel Analysis
