Attract and Engage Customers with Digital Marketing
Completed by Roberto Vélez Chan
October 10, 2025
14 hours (approximately)
Roberto Vélez Chan's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Persona Development
- Category: Google Ads
- Category: Target Audience
- Category: Customer Engagement
- Category: Marketing
- Category: Search Engine Optimization
- Category: Online Advertising
- Category: Search Engine Marketing
- Category: Marketing Strategies
- Category: Digital Advertising
- Category: Keyword Research
- Category: Marketing Strategy and Techniques
