Developing a Winning Marketing Strategy
Completed by Minh Nguyen
February 8, 2025
16 hours (approximately)
Minh Nguyen's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Marketing Planning
- Category: Market Research
- Category: Branding
- Category: Marketing Strategy and Techniques
- Category: Product Planning
- Category: Target Market
- Category: Brand Marketing
- Category: Brand Strategy
- Category: Marketing Strategies
- Category: Consumer Behaviour
- Category: Value Propositions
- Category: Brand Awareness
