Attract and Engage Customers with Digital Marketing
Completed by Brian McCarrie
November 22, 2025
14 hours (approximately)
Brian McCarrie's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Digital Marketing
- Category: Online Advertising
- Category: Search Engine Marketing
- Category: Marketing Strategies
- Category: Search Engine Optimization
- Category: Customer Engagement
- Category: Marketing
- Category: Content Optimization
- Category: Google Ads
- Category: Persona Development
