Global Impact: Cultural Psychology
Completed by BEYZA TOPCU
October 9, 2020
11 hours (approximately)
BEYZA TOPCU's account is verified. Coursera certifies their successful completion of Global Impact: Cultural Psychology
What you will learn
Explain what cultural equity is and how brands can become cultural symbols.
Analyze how globalization impacts the psychological responses of consumers in global markets.
Evaluate actions for imbuing brands with cultural meanings that can win over consumers in globalized markets.
Develop a plan for building an iconic brand
Skills you will gain
- Category: Cultural Diversity
- Category: Global Marketing
- Category: Marketing Strategies
- Category: Intercultural Competence
- Category: Psychology
- Category: Branding
- Category: Consumer Behaviour
- Category: Brand Management
- Category: Brand Strategy
- Category: Marketing
- Category: Culture
- Category: Marketing Psychology
