Digital Marketing Capstone
Completed by Victor Carvalho
April 6, 2017
17 hours (approximately)
Victor Carvalho's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Online Advertising
- Category: Journey Mapping
- Category: Digital Marketing Campaigns
- Category: Search Engine Marketing
- Category: Marketing Analytics
- Category: Market Research
- Category: Campaign Planning
- Category: Email Marketing
- Category: Digital Advertising
- Category: Campaign Management
- Category: Data-Driven Marketing
- Category: Key Performance Indicators (KPIs)
