Marketing analytics: Know your customers
Completed by Cathy Yang
May 23, 2020
20 hours (approximately)
Cathy Yang's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Social Media Marketing
- Category: Marketing Analytics
- Category: Marketing Strategies
- Category: Customer Data Management
- Category: Big Data
- Category: Predictive Analytics
- Category: Customer experience strategy (CX)
- Category: Digital Analysis
- Category: Customer Engagement
- Category: Customer Insights
- Category: Consumer Behaviour
- Category: Data-Driven Marketing
