Attract and Engage Customers with Digital Marketing
Completed by Hanna DeSimone
September 13, 2023
14 hours (approximately)
Hanna DeSimone's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Customer Analysis
- Category: Target Audience
- Category: Marketing Strategies
- Category: Search Engine Optimization
- Category: Persona Development
- Category: Marketing Strategy and Techniques
- Category: Conversion Funnel Analysis
- Category: Google Ads
- Category: Digital Advertising
- Category: Online Advertising
- Category: Customer Engagement
- Category: Keyword Research
