Marketing in a Digital World
Completed by Jan-Henrik Wilfried Thurm
August 18, 2015
28 hours (approximately)
Jan-Henrik Wilfried Thurm's account is verified. Coursera certifies their successful completion of Marketing in a Digital World
What you will learn
Obtain a rich understanding of the foundation of marketing and how this foundation is being shifted due to the rise of the digital revolution.
Apply critical thinking skills regarding the role of digital tools and their impact upon both firms and consumers.
Learn several real-world examples of how digital tools are being applied to enhance and enrich a variety of marketing activities.
Skills you will gain
- Category: Marketing Management
- Category: Content Creation
- Category: Marketing
- Category: Shared Media
- Category: Digital Brand Strategy
- Category: Market Dynamics
- Category: Promotional Strategies
- Category: Digital Marketing
- Category: Earned Media
- Category: Customer Engagement
- Category: Digital Transformation
- Category: Digital Marketing Tools
