Applying Data Analytics in Marketing
Completed by GAURAV RAJ ANAND
October 18, 2020
16 hours (approximately)
GAURAV RAJ ANAND's account is verified. Coursera certifies their successful completion of Applying Data Analytics in Marketing
What you will learn
Design experiments and apply quasi-experimental methods to identify and measure the impact of marketing interventions.
Use machine learning and AI techniques to forecast customer behaviors and marketing outcomes.
Analyze consumer sentiment and user-generated content through computational text and network analysis.
Estimate customer preferences and demand patterns, and calculate customer lifetime value to inform marketing strategy.
Skills you will gain
- Category: Customer Retention
- Category: Data-Driven Marketing
- Category: Social Media Analytics
- Category: Predictive Modeling
- Category: AI Personalization
- Category: Social Network Analysis
- Category: Marketing Analytics
- Category: Data Analysis
- Category: Generative AI
- Category: Text Mining
- Category: Analytics
- Category: Digital Marketing
