Qualitative Research
Completed by Meera Nagtilak
May 3, 2026
14 hours (approximately)
Meera Nagtilak's account is verified. Coursera certifies their successful completion of Qualitative Research
What you will learn
Explain limitations and risks of qualitative research
Create a moderator guide and design a screening questionnaire to recruit for a focus group
Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Skills you will gain
- Category: Stakeholder Engagement
- Category: Survey Creation
- Category: Sample Size Determination
- Category: Report Writing
- Category: Research Design
- Category: Research
- Category: Business Research
- Category: Market Research
- Category: Interviewing Skills
- Category: Surveys
- Category: Focus Group
- Category: Research Reports
