Digital Marketing Capstone
Completed by Teresa Nogueira de Brito
March 4, 2018
17 hours (approximately)
Teresa Nogueira de Brito's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Market Research
- Category: Marketing Analytics
- Category: Digital Marketing Campaigns
- Category: Email Marketing
- Category: Digital Advertising
- Category: Campaign Planning
- Category: Campaign Management
- Category: Data-Driven Marketing
- Category: Journey Mapping
- Category: Online Advertising
- Category: Search Engine Marketing
- Category: Search Engine Optimization
