Digital Marketing Capstone
Completed by SAHAR GABRIEL
February 10, 2021
17 hours (approximately)
SAHAR GABRIEL's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Keyword Research
- Category: Online Advertising
- Category: Journey Mapping
- Category: Digital Media Strategy
- Category: Market Research
- Category: Marketing Analytics
- Category: Digital Marketing
- Category: Performance Analysis
- Category: Email Marketing
- Category: Digital Advertising
- Category: Campaign Management
- Category: Data-Driven Marketing
