Developing a Winning Marketing Strategy
Completed by ALEXANDER CHRISWELL ROSS
January 12, 2019
16 hours (approximately)
ALEXANDER CHRISWELL ROSS's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Branding
- Category: Market Analysis
- Category: Target Audience
- Category: Brand Strategy
- Category: Brand Management
- Category: Customer Insights
- Category: Marketing Strategy and Techniques
- Category: Marketing Planning
- Category: Market Research
- Category: Consumer Behaviour
- Category: Strategic Marketing
- Category: Marketing Management
