Digital Marketing Capstone
Completed by Luis Alberto Farina Lopes
October 9, 2018
17 hours (approximately)
Luis Alberto Farina Lopes's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Market Research
- Category: Marketing Analytics
- Category: Digital Marketing Campaigns
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Consumer Behaviour
- Category: Performance Analysis
- Category: Digital Media Strategy
- Category: Data-Driven Marketing
- Category: Online Advertising
- Category: Journey Mapping
- Category: Web Analytics and SEO
