Qualitative Research
Completed by Christian David Gómez
July 27, 2020
14 hours (approximately)
Christian David Gómez's account is verified. Coursera certifies their successful completion of Qualitative Research
What you will learn
Explain limitations and risks of qualitative research
Create a moderator guide and design a screening questionnaire to recruit for a focus group
Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Skills you will gain
- Category: Market Research
- Category: Sample Size Determination
- Category: Focus Group
- Category: Recruitment Strategies
- Category: Research Reports
- Category: Interviewing Skills
- Category: Discussion Facilitation
- Category: Survey Creation
- Category: Research Methodologies
- Category: Surveys
- Category: Recruitment
- Category: Qualitative Research
